Naples is second home to a majority of its winter residents. They come from all states, with higher concentrations from the Midwest, Northeast and Canada.
Naples semi-tropical weather and easy beach access makes it particularly appealing. With only three hotels on Naples 16 mile long beach, Naples is less touristy than other Florida beach towns.
Naples economy is driven by the housing demand of second home buyers and by the services they require. Naples has no heavy industry, the largest employer is the county (Collier).